SMS blasts are important because they allow businesses to quickly and effectively reach their audience with a high open rate, engage with their contacts in real time, and generate sales without the need for ad spend. Additionally, SMS blasts can be customized and integrated into various channels to enhance customer experience and increase conversions.

Feature Key Points:

• Send a single SMS to a list of contacts

• Easily choose an entire list, smart list, or specific contacts to send to

• Send immediately, schedule for a specific date & time, or drip send in specified batches

Feature Benefits:

• Generate sales almost every time you send one

• No ad spend required

• Engage with your contacts in less than a minute and a few clicks

• Track delivered, failed, and clicked statistics for your SMS blast

• Pull contact replies directly into the conversations area for easy response

• Include trigger links for more advanced click tracking or even automation