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How to Set Up Wishlisting for Stores

Last updated 6/3/2025

Last updated on 24 Aug, 2025

A wishlist for stores is a feature that allows customers to save products they’re interested in for future reference. It helps shoppers keep track of items they may want to purchase later without adding them to the cart immediately. Product Wishlisting is fully integrated with the Customer Access Center (CAC), offering a seamless way for logged-in customers to save their favorite products for later. This enhances the overall shopping experience and encourages repeat purchases by making it easier for users to revisit items they love.

How to Set Up the Wishlist Feature

To enable Wishlist on Store Pages, first open the Store and navigate to the desired store page. Store owners can enable the Wishlist feature on the following elements: Product List Page, Product Details Page, and Featured Product Element.

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Click the element, then navigate to General Settings > Wishlist Products and toggle "Enable Wishlist Products" to the “ON” position.

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Customize the Wishlist button’s appearance, including the icon color and background color, by choosing from your brand colors or the default color options. 

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Set Up Wishlist Access in Navigation

Click the Navigation Menu element and turn on the “Enable Customer Login” switch by toggling it to the “ON” position.

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Then, add a new menu item labeled “Wishlist” to provide users with quick access to their saved items.

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Select the name of the new menu item to rename it and configure the wishlist settings. Set the redirection destination to the Customer Access Center so that users are directed there after interacting with the wishlist. Additionally, assign the page as "Wishlist" to ensure the correct content and functionality are displayed when users access their saved items.

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After making the updates, be sure to save and publish the changes to apply them to your live site.

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📌Note: A valid, verified domain must be connected to a store page. This ensures login and Wishlist functionality operate correctly.

Product Wishlisting provides a streamlined, user-friendly way for customers to save and revisit products they’re interested in. By integrating directly with the Customer Access Center, this feature not only boosts engagement but also drives higher conversion through thoughtful, personalized shopping experiences. Enable it today to enhance your store’s functionality and boost customer retention.

✍️Important Notes

  • Login is required to access or modify the Wishlist.

  • All Wishlist interactions—viewing and removing items—occur within the Customer Access Center.

  • If a valid domain is not linked, the login and Wishlist access may be non-functional.

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