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Workflow Actions

WhatsApp Media Action

Last updated on 23 Aug, 2025

The WhatsApp Media Action is designed to elevate your communication strategy by automatically sending rich media - images, videos, documents, and audio - directly through WhatsApp, streamlining your processes and enhancing engagement with ease. 

To get started, click the “+” icon to add a Workflow action, and select WhatsApp Media.

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📌Note: You can only send WhatsApp media when the 24-hour customer service window is open, so it is advisable to add the “WhatsApp: Customer Service Window Check” action before this step.

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Action Name 

Assign a more descriptive name to the workflow or use the default name based on your preferences.

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From Number

Choose the number from which the message should be sent. This number will be visible to all the recipients of the message.

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Media Type

Select whether the media is an audio, video, image, or document from the media type dropdown. 

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Media 

Click the Add Attachment button to upload the media from your device, noting the following requirements:

  • Images: JPEG or PNG formats, up to 5 MB

  • Videos: MP4 or 3GP formats, up to 16 MB (must use H.264 video codec and AAC audio codec)

  • Audio: AAC, AMR, MP3, M4A, or OGG (OPUS) formats, up to 16 MB

  • Documents: TXT, PDF, DOC/X, PPT/X, or XLS/X formats, up to 100 MB

📌Note: Attempting to send files exceeding these size or format limitations will result in an error returned by the WhatsApp API.

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Caption

Finally, enter a caption to accompany your media, then click Save to add the action to your workflow.

📌Note: Captions are not supported for audio files due to a WhatsApp API limitation. Any text entered in the caption field will be ignored when Audio is selected as the media type.

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That's all there is to it! Be sure to publish and save your workflow to start sending media to your customers, increasing engagement and customer satisfaction right away!

28/5/25 Ext

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